The goal here will be to copy exactly what they're doing, and then do things slightly better. We want to give Google exactly what they want, by making our offpage optimization as close to the top ranked websites as possible, but as I said, slightly better, we'll edge them out and rank better.
Let's change gears and analyze the top ranked website for the keyword, "diet information" because this is a much more competitive keyword that "weight loss stories" and it will help illustrate the kind of offpage optimization that you'll need to rank high in the search engines.
As I mentioned above, we'll need to analyze a bunch of things about the #1 ranked website for the term "diet information" (www.diet-i.com). Again, these things include:
Let's change gears and analyze the top ranked website for the keyword, "diet information" because this is a much more competitive keyword that "weight loss stories" and it will help illustrate the kind of offpage optimization that you'll need to rank high in the search engines.
As I mentioned above, we'll need to analyze a bunch of things about the #1 ranked website for the term "diet information" (www.diet-i.com). Again, these things include:
- Which websites link to them
- The number of websites linking to them
- The Google Page Rank of the website linking to them
- The page title of the website linking to them
- The anchor text used in the link linking to them
- The number and type of links linking to the website that's linking to them
- The number of outbound links on the website that is linking to them
- The total number of links on the website that is linking to them
- Whether or not the websites linking to them are deemed by Google as an authority website
- The IP Address of the websites linking to them.
link:www.diet-i.com
This will bring back a list of websites that back a link pointing to www.diet-i.com. These are www.diet-i.com's link partners. You'll notice that Google says there are about 461 webpages linking to www.diet-i.com.
Now that we have the list of websites, we'll need to analyze the quality of these websites in great detail.
The Number of Websites linking to them Google shows that there are about 461 websites linking to them.
The Google Page Rank of the websites linking to them. If we click on one of the webpages listed above:
(http://healthyweightlossplans.com/resources.php) we'll see that the Page Rank of this page is 2.
The page title of the website linking to them We'll not that the page title of this webpage is "Healthy Nutrition with Herbalife Products - Recommended Links".
Notice that the page title doesn't include www.diet-i.com's main keyword "diet information". You'll want to try to get websites to link to you from pages that contain your main keyword in their page title.
The anchor text used in the link linking to them Anchor text plays an extremely important roll in ranking well in Google.
Note: Anchor text is the actual text located within the link linking to www.diet-i.com. For example, in this example: diet information is helpful.
- Diet information the anchor text.
See below:
You'll notice that the anchor text being used is "Diet Information"... Hmm... How about that?
The keyword they're ranked #1 on happens to be the exact anchor text that they're using for
this link. Keep that in mind.





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