Changing One Single Onpage Optimization

Factor Can Boost Your Rankings By Over 350 Positions
so now we've selected our main 3 keywords:
weight loss story
weight loss picture
safe weight loss
Notice that all of the keywords contain the word "weight loss". This will make things easier forus when we begin to optimize our offpage ranking factors which you'll learn about later.
Let's Optimize Our Webpage
Step 1: The first thing we need to do is select a page Title for our website.
The page title should: Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank. When creating your page title, it should not look like this: "Welcome to our website!"
It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:
"weight loss story and weight loss picture and safe weight loss"
Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used. This would be a perfect title for your webpage:
Weight Loss Story | Safe Weight Loss Picture
i>Notice that I've: Taken out all of the "ands" Replaced one of the "ands" with a "|" character/i>
Note: This character is located on the keyboard directly above the "enter key". Combined the keywords "Safe Weight Loss" with "Weight Loss Picture” Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title! Always Combine Your Keywords In The Page Title!
When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.
Add h1 header tags Next we'll need to add 1 h1 header tag and place our most important keyword there. The h1 header tag should be as far towards the top left hand side of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page, and then follows down to the bottom right hand side of the page. So, it's best to place your h1> header tag on the top left hand or top/middle portion of your page.
You can think of an h1> header tag as a title for whatever content you have on your page. For example, the h1> header tag of this chapter would have been:
i>"How changing 1 onpage optimization factor can boost/i>
your rankings by over 350 positions!”
... and the html code used to create this title would look like this:
"How changing 1 onpage optimization factor can boost your rankings by over 350 positions! "
Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags. h1>Weight Loss Story/h1> would be a perfect header tag.

Note: If you're using an html editing program such as Dreamweaver, all you have to do is
highlight the text you want to make your h1>header tag, as shown below:
... and then click the dropdown button from the properties menu, and select "heading 1" as
shown below. That will automatically enclose your text within h1> header tags. Add h2> header tags Next, we'll need to create an h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the h2> header tag. The h2> tag should be placed somewhere towards the top half of your webpage.
A good h2> header tag for our example would be: h2> safe weight lossh2> (Usually it's best to place your primary keyword in your h1> tags and your secondary keyword within the h2> tags.
After we've done this, we need to actually create the content for our webpage. When writing
the content, try to evenly sprinkle your main keywords throughout the copy.
Note: Don't overdo it though. If you simply repeat your keyword over and over like this:
weight loss story about weight loss story that I have a weight loss story and weight loss story... Google will immediately see your website as search engine spam and you will not rank well. So, try to keep in mind that you're creating your website for the eyes of REAL people. Try to mention each keyword in a natural way as you are writing, but be sure to include atleast one of the keywords per 1-2 paragraphs, depending on how large your page is.
Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line
at the bottom of the website. For our example, this would be a good example:
© 2005 copyright www.domain.com a weight loss story
Notice that it flows and doesn't really look too strange. Bolding, italicizing and underlining ... Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps. Properly include alt> image tags ...

Next, add an alt image tag to the very top image of your webpage (This is usually your website's header graphic). Use the image tag using the text "weight loss story header".
The html code used to add an image tag would look like this: img src="YourGraphic.jpg" width="503" height="93" alt="weight loss story">
Note: If you're using Dreamweaver to create your webpage, simply highlight your graphic and
then type "weight loss story" into the "alt" textbox within the properties menu. See below:

Next, click on 2 more graphics throughout your webpage and enter your other 2 keywords,
plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture
graphic" and "safe weight loss image". This ensures that Google won't view this as spam.